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Small business owners are battling multiple fronts in an effort to grow their business and often don't invest the necessary time into their marketing campaign. Beyond that, many small business owners aren't sure of how to go about promoting themselves successfully. One of the major aspects of marketing in any industry is a business's online presence. The average consumer uses online research and forums to decide whether or not a business is worth it, and 72% of consumers will trust a local business if it has positive reviews. So the first step is to make an appearance on the information highway. Having a stellar webpage is a good place to start. Websites need to have intuitive, simple navigation while maintaining a high rate of engagement. Videos, photos, and quality content are all ...

When it comes to tattoos, many states have strict regulations to promote safety. Arizona is one state with very few restrictions when it comes to tattooing. While Arizona requires artists to use sterilized tools and bans anyone under 18 from getting a tattoo without being accompanied by a parent or guardian, the state does not regulate the industry as a whole. Because of this lack of regulation, tattoo parlors aren't required to be inspected regularly and tattoo artists don't have to go through regulated training. Rep. Kelli Butler, D-Paradise Valley, introduced a bill that, if passed, would require body art establishments to get a health certificate. House Bill 2442 would require body art establishments to adhere to sanitation guidelines, would allow health departments to inspect th...

Owning a business is a delicate balance, and there are many factors that go into running a successful venture. One of the most important things that can make or break a business is the work culture. If the work environment is stale, unapproachable, or non-collaborative, it can certainly affect other areas of the business. One of the best ways to boost the culture of a workplace is through team building exercises and activities. In order to get employees to build productive relationships, team building is necessary. Team building can also help employees feel connected with their employers. A Gallup study revealed that employees who engaged with their supervisors boosted the productivity of the company by about 200% more than employees who were not engaged. The Balance weighs in on thi...

According to a recent Civil Rights Data Collection survey, black preschool students are 3.6 times more likely to receive suspension as white students. While suspension rates are up across all preschool students, this new survey showed how serious preschool suspension rates are. Lana Sabir, the owner of Tomorrow's Star Educational Center in Southfield explained that their facility is full because preschoolers are getting kicked out of child care centers. "...It's hard for parents to work and try to survive without having someone watching their children...that's the problem especially in this area," Sabir said. While forming a multinational school identity can help students understand the globalization of the 21st century, about 20% of the students enrolled in preschool are black...

As the majority of businesses operate online in some capacity, the demand for quality cybersecurity has skyrocketed. Since over half of businesses are worried about cyber attacks, these types of security jobs are growing significantly. But are Arizona's IT professionals up to par? Some experts don't think so. Daily Miner reports that the state is in need of cyber security workers and those who are in this profession may need additional training to keep up with demand. Brett Scott, founder of Arizona Cyber Warfare Range, told Daily Miner that IT employees are not being held to the right standards. "We have a huge cybersecurity skills gap," he said. "And most people that are in the cybersecurity industry are so bad at their jobs that if they were in...

Every year, 3 million people are injured in car accidents on U.S. roads. Around the holidays, travel can become even more treacherous due to weather and dangerous behaviors like alcohol consumption and drowsy driving. This year, Arizona officials are making a concerted effort to make the streets safer -- but is it enough? In mid-December, the Arizona Department of Transportation and Arizona Department of Public Safety partnered with the Governor's Office of Highway Safety to launch a safety campaign, called "Drive Aware, Get There," to reduce the risk of drivers being involved with wrong-way crashes. The campaign shows drivers how they can improve nighttime travel safety and what they should do if they come across a wrong-way vehicle during their drive. Arizona's Department of Transport...

A new report by the Morrison Institute for Public Policy at ASU states that more than 1,3000 Arizona classrooms are without a permanent teacher, and low salaries are the main problem. Arizona's median pay of a secondary school teacher is only $48,020 compared to the national median pay of $55,800. According to the U.S. Bureau of Labor Statistics, this puts Arizona worst in the nation for primary school teacher salaries, along with being 48th for high school teacher salaries. A recent survey found that about 526 teachers quit this school year, with 42% of Arizona teachers hired in 2013 leaving the profession within three years. Nearly three out of four administrators said their schools face immense teacher shortages -- 1,328 vacant positions to be exact. A teacher shortage is an im...

Any Arizonian knows that Interstate 15 offers a breathtaking view of the state's rugged landscape. Now a portion of the highway has been recognized for its infrastructural attributes as well. The Daily Miner reports that The American Public Works Association selected the Virgin River Bridge No. 6 rehabilitation as the Project of the Year. It was selected among other projects with worth between $25 million and $75 million. "This award acknowledges the creativity and cooperation that went into making a critically needed improvement to a vital regional economic corridor," Dallas Hammit, Arizona Department of Transportation (ADOT) state engineer and deputy director for transportation, said in a statement to the Daily Miner. In the country's 102 largest metro regions, driver take two hund...

In Wickenburg, Arizona, a resort community named Wickenburg Ranch has announced that they have decided to create a new neighborhood on the property with the help of two hand-picked, semi-custom homebuilders. The community currently offers homes built by Shea Homes, and will now begin to offer semi-customizable homes by CSE and Associates and Mandalay Homes. There will be an additional 62 homes within a 55-acre area of the property. These homes will feature larger, more private lots ranging from 10,000 to 45,000 square feet. The two builders will construct 31 homes each, which in turn will offer multiple structural options. A U.S. Houzz and Home survey given in 2016 showed that over two-thirds, or 68%, of homeowners plan to include some sort of recreational area in their customized home....