Scottsdale CVB Heats Up Tourism Advertisements in LA
As summer approaches, Arizona is certainly heating up. And while a trip to the beach might seem like the cure-all panacea for vacation-goers everywhere, the Scottsdale Convention and Visitors Bureau is trying their hardest to lure Los Angeles residents to Arizona for their next luxury vacation destination.
In order to generate interest, the bureau posted a 10-story advertisement on the side of the Mondrian Hotel Los Angeles on Sunset Boulevard, which is considered one of the most famous streets in the city. The advertisement depicts a sunbathing couple relaxing in luxurious, oasis-like settings.
“It shows one of our ads featuring a man and a woman in the pool in front of the Sonoran desert backdrop,” Stephanie Pressler, community affairs manager at the Scottsdale CVB, said.
And since ...