Small Business Saturday Aims to Promote Local Holiday Shopping
Black Friday has long been one of the busiest shopping days of the year, but the businesses that typically stand to benefit from it are usually behemoth retail stores, which draw a huge portion of revenue away from small businesses. What's more, is the corresponding internet shopping event, Cyber Monday, cuts into the retail dollars that might be otherwise spent at small businesses as well.
Small Business Saturday, which falls on Saturday, November 29th, aims to change that.
According to The Missoulian, Small Business Saturday was created in 2010 by financial services company American Express to help encourage people to do some of their holiday shopping at local small businesses.
The Missoulian also reports that studies have shown that both Black Friday and Cyber Monday pose a threat to...