Missouri Auto Shop Draws In New Customers With a Humorous Sign
It will come as no surprise to many that having a sign is a vital part of running a business. After all, the average person passing a company will see its sign two times a day, or 60 times a month, reminding them where the business is located and what it offers. However, for one small auto service center in St. Joeseph, MO, a good sign is used for more than just informational purposes: since 2013, Delmark Tire Service has been using a simple letterboard sign to draw in new customers with a sense of humor.
It all began during the infamous government shut down of 2013. The owner of the Delmark Tire Service, Jason Horstman, decided to lighten the mood by poking fun at the serious situation. While he told his local St. Joseph's News-Press that it can be difficult to catch his customers' att...