How to Use Social Media to Market Your Small Business
Small business owners are battling multiple fronts in an effort to grow their business and often don't invest the necessary time into their marketing campaign. Beyond that, many small business owners aren't sure of how to go about promoting themselves successfully.
One of the major aspects of marketing in any industry is a business's online presence. The average consumer uses online research and forums to decide whether or not a business is worth it, and 72% of consumers will trust a local business if it has positive reviews. So the first step is to make an appearance on the information highway.
Having a stellar webpage is a good place to start. Websites need to have intuitive, simple navigation while maintaining a high rate of engagement. Videos, photos, and quality content are all ...