Month: March 2018

The Association for Safe International Road Travel estimates that over 37,000 U.S. residents die in road crashes every year. For senior citizens, the risks of driving accidents often increase due to slowed reaction times, reliance on medication, or changes in vision or hearing. A recent report has found that seniors in Arizona, in particular, have become much more likely to be involved in a fatal crash in just the last few years. Since people are living longer on average, seniors now account for a larger proportion of the population. Currently, there are an estimated 46 million people over the age of 65 living in the U.S., representing 15% of all Americans. By 2060, researchers estimate that this demographic will represent 24% of the entire population. Because seniors are living longer,...

Small business owners are battling multiple fronts in an effort to grow their business and often don't invest the necessary time into their marketing campaign. Beyond that, many small business owners aren't sure of how to go about promoting themselves successfully. One of the major aspects of marketing in any industry is a business's online presence. The average consumer uses online research and forums to decide whether or not a business is worth it, and 72% of consumers will trust a local business if it has positive reviews. So the first step is to make an appearance on the information highway. Having a stellar webpage is a good place to start. Websites need to have intuitive, simple navigation while maintaining a high rate of engagement. Videos, photos, and quality content are all ...